The Idea: A woodland inspired get-away in the middle of Chicago
Explain here that there are years of hospitality experience, etc, and that you wanted to try something new!
Branded Design
Here shows all of the branding that went towards creating the hotel’s aesthetic. From the primary logo and typography to each individual item - the goal is to have the design reach the audience as often as possible and engrain itself into the curated aesthetic of the hotel. This helps not only create a memorable design, but a memorable experience.
Socials and Marketing
After creating the base design, next was finding out how the brand shows up to the guests. With curated vocabulary and cozy photography, Sionnach Hotel markets that despite being in the city, people can still find peace and solace that the woodlands offers - all from right where they are.